Trade Secret Protection and Trade Dress Law

You build your business, which includes a secret formula, secret process, secret procedures, or secret method for doing something, and that offers a competitive advantage because of its mystery. Trade secret law protects your right to prevent your competitors from misappropriating your trade secrets. The Wisconsin trade secret attorneys at Wilhelm Law can counsel you against trade secret infringement. Trade secret protection does not automatically happen. You need agreements and a policy for monitoring and implementing trade secret protection. The agreements often take the form of Non-Disclosure Agreements and special operating procedures, when dealing with your own employees as well as when dealing with third parties that receive your key information, in your business dealings with them.

Trade dress is a form of intellectual property, and refers to your brand's visual appearance. From the packaging of your product to the décor of your restaurant, your trade dress is what sets you apart visually from the competition. When your rivals start to imitate your packaging or your brand's look, in order to make customers believe they are selling your product, a trade dress infringement may occur. Discuss trade dress protection with an attorney before an infringement occurs so that you understand trade dress law and can protect your company.

A trade secret is a formula for success. The processes, information, preparations, and plans that are not known to the general public and that make your business unique and successful are your trade secrets. A trade secret attorney can help you protect your lead over the competition. Trade secret protection is important to many businesses, but is often overlooked until a trade secret infringement occurs. Protect your business and your trade secrets by talking with a trade secrets lawyer.

Contact the trade secret attorneys at our Appleton, Wisconsin intellectual property law firm for help in protecting your confidential business information. Trade secret protection should be handled by professionals who understand the complexities of capturing trade secret and trade dress protection for your business, as well as avoiding infringements of trade secret and trade dress rights of other law. Protect your investments and competitive advantages by working with lawyers competent and experienced in trade secret and trade dress matters.