How Can Patents Drive Growth of the Company?
Monday, September 15th, 2008
Just as a company carefully chooses which tangible assetsadd net value and thus merit investing its capital, the company should carefully consider which intangible assetsadd net value and thus merit investing its capital.
Patents are intangible assets. As a company innovates, developing new and different products and services which provide a competitive advantage in the marketplace, leadership must consider whether those market advantages justify the cost of obtaining patent rights in such innovations, and possibly enforcing those patent rights.
The key assessment is to determine the value of having exclusivity to the company’s innovations. In many cases, without patent protection, and assuming the product or service can be reverse engineered, if the company successfully introduces an innovation, the company can expect to see competitors rapidly enter the market with competitive products or services, and take away the company’s marketing advantage. By obtaining patent protection, such competitive responses can often be suppressed, and/or stopped entirely.
The value of the innovation, when protected by patent rights, can take any of a variety of forms such as:
- market share,
- pricing power,
- new product line, product line expansion,
- reputation in the industry,
- respect by competitors,
- respect of, attracting customers,
- respect of, attracting, suppliers,
- increased visibility in opportunities to speak at trade functions,
- increased visibility in trade show displays,
- value of the company’s stock,
- licensing revenue,
- availability of capital, and
- ability to attract and retain executives and other employees.
While patents, by themselves, may not necessarily directly drive company growth or profitability, they can be very useful tools in developing one or more of the above elements of growth.
The direct forms of value most often recognized are (1) direct sales of the licensed product which lead to increased market share or slowing or stopping erosion of market share, (2) improved profit margins, and (3) licensing revenue. Typically, companies and universities with a large number of patents can pursue all three. Those who own a relatively smaller number of patents typically obtain those patents to directly support products and/or services they produce for their customers/clients whereby they typically benefit more from the first 2.
In some cases, the patent protection provides foundational protection for a new business or a new business unit, or a new product line such as a line extension.
Thus, patents can provide unique opportunitiesfor the business leaders to better position their businesses in the marketplace, to benefit from the wants and needs of customers and clients.
The above information is provided for the benefit of general audiences and is believed to be factually accurate. However, the above information is provided to inform and is in no way to be taken as legal advice, applicable to any particular set of circumstances. The reader is specifically advised that any and all specific situations, along with all the relevant details, must be reviewed by a competent attorney.



