How Can Patents Drive Growth of the Company?

September 15th, 2008
Growth Charts Upward
 Patents are assets like anything else in which a company invests its capital. Properly assessed, valued, and applied, patent assets can drive sales and profitability in ways that other business assets cannot.     

   Just as a company carefully chooses which tangible assetsadd net value and thus merit investing its capital, the company should carefully consider which intangible assetsadd net value and thus merit investing its capital.

   Patents are intangible assets. As a company innovates, developing new and different products and services which provide a competitive advantage in the marketplace, leadership must consider whether those market advantages justify the cost of obtaining patent rights in such innovations, and possibly enforcing those patent rights.

   The key assessment is to determine the value of having exclusivity to the company’s innovations. In many cases, without patent protection, and assuming the product or service can be reverse engineered, if the company successfully introduces an innovation, the company can expect to see competitors rapidly enter the market with competitive products or services, and take away the company’s marketing advantage. By obtaining patent protection, such competitive responses can often be suppressed, and/or stopped entirely.

   The value of the innovation, when protected by patent rights, can take any of a variety of forms such as:

  • market share, 
  • pricing power, 
  • new product line, product line expansion,
  • reputation in the industry, 
  • respect by competitors,
  • respect of, attracting customers,
  • respect of, attracting, suppliers,
  • increased visibility in opportunities to speak at trade functions,
  • increased visibility in trade show displays,
  • value of the company’s stock, 
  • licensing revenue,
  • availability of capital, and
  • ability to attract and retain executives and other employees.

   While patents, by themselves, may not necessarily directly drive company growth or profitability, they can be very useful tools in developing one or more of the above elements of growth.

   The direct forms of value most often recognized are (1) direct sales of the licensed product which lead to increased market share or slowing or stopping erosion of market share, (2) improved profit margins, and (3) licensing revenue. Typically, companies and universities with a large number of patents can pursue all three. Those who own a relatively smaller number of patents typically obtain those patents to directly support products and/or services they produce for their customers/clients whereby they typically benefit more from the first 2.

   In some cases, the patent protection provides foundational protection for a new business or a new business unit, or a new product line such as a line extension.

   Thus, patents can provide unique opportunitiesfor the business leaders to better position their businesses in the marketplace, to benefit from the wants and needs of customers and clients.

 

The above information is provided for the benefit of general audiences and is believed to be factually accurate. However, the above information is provided to inform and is in no way to be taken as legal advice, applicable to any particular set of circumstances. The reader is specifically advised that any and all specific situations, along with all the relevant details, must be reviewed by a competent attorney.

Atty. Thomas Wilhelm

Can a Small Company Really Enforce its Patents?

September 15th, 2008
Businessman throws fist
The short answer is “typically yes”, with a number of assumptions and caveats. Most companies take reasonable precautions to avoid infringing patents because the business risks of being found liable for patent infringement are typically not acceptable. In many cases, ownership of patent rights tilts the business aspects of technology in favor of the patent owner.

   A granted patent has a presumption of validity at the time the patent is granted. While validity of a patent can be challenged, the burden of proof rests on the party which so challenges validity.
   Assuming that the patent is valid, the more common question is whether a small company can bear the costs of the legal process of enforcing its patents. Without question, the cost of engaging in patent litigation is one of the most costly of court processes. While that may seem like an insurmountable obstacle to a small company, it is helpful to remember that both sides bear similar costs - and no company wants to bear any such costs unnecessarily. Thus, the prospect of bearing such costs quite often leads to settlement discussions early in the litigation process. In addition, data show that over 90 percent of all patent litigation cases are settled by the parties, themselves, before the case gets to trial.
   Further, the statutes authorize the court to award attorney fees and multiple damages to the patent owner if the defendant’s infringing action is intentional. Thus, the defendant bears more of a financial risk than does the patent owner.
   Understandably, where the infringer is much better financed than the patent owner, a David/Goliath situation, the above discussion of financial burden on the infringer may not be helpful as some defendants may employ their greater financial capacity to overwhelm the patent owner.
   However, large companies are quite reliant on the goodwill of their customers to maintain the viability of their business. Most companies will not jeopardize their good reputation acting in a manner which appears to the public to be “unfair”. Thus, while some companies will take advantage of their size, my experience over the years shows that most companies, even large companies, respect the patent rights of others.
That said,there are times when there are legitimate questions regarding either the validity of a patent, or whether the accused product or service in fact infringes the patent. In such cases, the patent owner can expect the accused to engage in the patent fight to the fullest extent of their capability.
   Thus, before engaging in any patent litigation, the patent owner should conduct, with their patent counsel and any proposed litigation counsel, a thorough review of the strengths and weaknesses of their position, including their legal position, their financial capabilities relative to the financial capabilities of the prospective defendant, and other relevant elements of the resources which will be available to either themselves or the prospective defendant.
   Once the review has been conducted, the patent owner, with the advice of his/her counsel, will be in a better position to determine whether the probable rewards of moving forward with litigation outweigh the risks of doing nothing and essentially ceding rights in the patent to the infringer.

The above information is provided for the benefit of general audiences and is believed to be factually accurate. However, the above information is provided to inform and is in no way to be taken as legal advice, applicable to any particular set of circumstances. The reader is specifically advised that any and all specific situations, along with all the relevant details, must be reviewed by a competent attorney.

Atty. Thomas Wilhelm

What are the benefits and limitations of the patent system?

June 15th, 2008

The design of this platen was granted a U.S. patent for 14 years

The Benefits. Benefit to the country is that the patent system encourages innovation. Benefit to the inventor/technical community is that one or more patents can provide a government-sanction on what amounts to a market monopoly on the invention. That monopoly protection provides part of the financial justification to invest in a new product, process, or other new venture, and can be an important piece of value in securing financing for the project. Overall, patent rights can serve as protection against copycat competitors for the life of the patent(s). Patents can be secured in almost all countries. The number of countries where patent rights is sought is balanced against the cost in the respective countries and the expected costs in those countries.

Limitations. The greatest limitations we hear from our clients relate to (i) costs to secure patent rights (ii) costs to enforce patent rights, and (iii) difficulties in enforcing patent rights once the patents are granted. Difficulties enforcing patent rights include weak statutory laws in some countries, reluctance of judges to enforce the law, and unpredictability of the court system.

However, quality patents typically are enforceable in the US.

The patent is a start. Looking at value, having one or more patents does not guarantee financial success. The patented technology still has to be coupled with a quality business plan; and that business plan must be executed successfully.

One patent may not be enough. Where the market for the new product is developed with a high degree of success, competitors have a great incentive to try to get around your patent(s) so they can legally compete in the market. In such situation, history teaches us that it is unlikely that a single patent will successfully keep out the competition. Rather, you need to continue developing new versions of the product, and protecting those new versions, as well as any versions you can think of that might successfully compete with your product.

Balancing the interests of the patent holder with those of others. A societal limitation to the patent system is that some products such as cell phones, and other electronic devices as well, include technology which is covered by a large number of patents which belong to a variety of owners. In this case, a large number of patents need to be licensed in order for the phone manufacturer to be able to build the phone. This can discourage new manufacturers from setting up shop because of the large up-front investment in legal analysis and licensing arrangements, just in order to avoid unnecessary litigation.

Another societal limitation is that some inventions seem so good that they should be available to all people; for example new drugs. Yet drug companies can set the prices so high as to price some users out of the market. Certain segments of society want the drug companies to lower prices in order to increase availability to all. The drug companies want the price high to capture a reward on the investment which corresponds with the risks they take in developing new drugs. The patent system sets up the financial incentive which can limit availability, while society asks for universal availability at lower cost. The patent system is set up to put the patent owner in control of the outcome of that tension.

The greater good lies where? There are those who argue that putting society in control of the outcome of that tension will save lives in the short term. There are others who argue that giving a long term incentive and control to the patent owners is in the long term interest of society because it keeps an ongoing incentive to continue to develop new drugs that can eventually be available to all without the layer of patent costs.

Atty. Thomas Wilhelm

Why do the U.S. and other countries have patent systems?

June 15th, 2008

U.S. Patent Office nameplate

The primary purpose of a patent system in any country is to encourage technical innovations. Patents essentially grant government-blessed monopolies on new technology for limited times, varying between 10 years and 20 years. The expectation is that the monopoly will encourage inventors and their employers to invest in new technology. There is also the expectation that new technology is, in general, good for the general public.

Atty. Thomas Wilhelm

Hello world!

May 21st, 2008

Welcome to The Wilhelm Law Blog. We invite a serious and spirited discussion here on legal topics of current interest and in these specific categories:

   Patents
   Trademarks
   Copyright
   Licensing
   Right to Practice
   Confidentiality Agreements
   Balancing Value Versus Cost 
   When should I contact the attorney?

To choose a topic, select from the Categories on the right. To post a comment, you will need to register with your name and e-mail address. Please observe the norms of civilized behavior in your comments. Vigorous disagreement is fine; abusive or improper language is not.

Enjoy…